BNB is currently trading near the $700 level, positioning it roughly 13% below its all-time high (ATH). To reach this milestone, the altcoin needs to surpass the critical $750 resistance level again, a barrier that has consistently posed challenges over the past month.
Crypto analysts suggest that successfully breaking through this resistance could reignite bullish momentum, propelling BNB toward new record highs. However, with mixed signals from technical indicators and broader market sentiment, BNB could also easily fall below current price levels. Should BNB lose the critical support of $650, it risks dropping to $600, or even below. So where is the price of BNB going next, and what can we expect from the rest of January 2025?
Today, Crypto Lists will discuss BNB price estimates from a technical and fundamental analysis perspective. Please note that there are also many other factors to consider when entering a position, such as your time horizon, willingness to risk, and how much margin you have if trading with leverage.
Investors remain optimistic
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BNB is the exchange token of the Binance crypto exchange that was launched on the Ethereum blockchain but later migrated to the Binance Smart Chain, now called BNB Chain. BNB has many other purposes within the Binance ecosystem and has been integrated into various applications and services. BNB is implementing a series of measures, including the reduction of trading fees on the Binance exchange, covering transaction fees on both the BNB Beacon Chain and BNB Smart Chain, and finding applications in games and decentralized applications (DApps) within the BNB Chain ecosystem.
Although BNB has pulled back from its recent highs, crypto analysts agree that the bulls continue to control the price movement of this cryptocurrency for now. Positive information is that the Chaikin Money Flow (CMF) indicator is showing an uptick, signifying an increase in capital inflows into BNB. This indicates that investors remain optimistic about the asset’s potential breakout, demonstrating confidence by continuing to invest in the cryptocurrency. Robust inflows could serve as a catalyst for further upward momentum. However, with mixed signals from technical indicators and broader market sentiment, BNB could also easily fall below current price levels.
The Relative Strength Index (RSI) has been hovering near the neutral line for the past three weeks, signaling indecision in the market. The stagnant RSI highlights that buying pressure is not overwhelming, even as BNB trades close to key resistance levels. Crypto analysts outlined two potential scenarios for BNB in the upcoming weeks and they said that if the price stabilizes above $700, the positive trend could continue. On the other side, crypto analysts warned that breaking through the $650 support level could lead to further declines and that they would not be surprised to see BNB below $600 then.
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Release date: July 29, 2017
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Bhutan SAR intends to adopt BNB
Despite Binance facing regulatory scrutiny and actions from multiple countries, which have undoubtedly impacted BNB negatively in the past, some positive developments emerged in January 2025. Gelephu Mindfulness City, Bhutan’s Special Administration Region, has announced plans to adopt digital assets, including Bitcoin, Ether, and BNB, as part of its strategic reserves. If implemented, the SAR would be among the first jurisdictions to officially include cryptocurrencies in its strategic reserves. This initiative, announced in a statement on Wednesday, seeks to strengthen the SAR’s economic resilience while building on its current engagement in Bitcoin mining.
The SAR is an ambitious initiative for sustainable urban development and economic innovation in southern Bhutan, envisioned by King Jigme Khesar Namgyel Wangchuck. Covering over 2,500 square kilometers near the India-Bhutan border, the project is strategically positioned to cater to the over two billion people in the region. With a primary economic focus on advancing and supporting blockchain technology, GMC highlights its unique potential to drive regional growth and innovation. Without naming any other specific cryptocurrencies beyond BTC, ETH, and BNB, GMC said it “intends to recognize digital assets that have large market capitalizations and deep liquidity to ensure that they can be easily bought and sold with minimal price impact.”
Country adoption grows?
The SAR will look to recognize digital assets that are issued on more mature, secure blockchains that support the monitoring of on-chain transactions. GMC’s announcement of its strategic reserve comes after the enactment of the Application of Laws Act in December, which established the legal and regulatory framework allowing GMC companies to provide digital asset financial services. If BNB becomes part of Bhutan’s strategic reserves, it would mark a significant step toward mainstream adoption of the cryptocurrency, potentially boosting investor confidence in its long-term value.
As a sovereign nation with a forward-thinking economic agenda, Bhutan’s decision to integrate BNB would lend credibility to the asset, making it more attractive to institutional and retail investors alike. At the same time, the inclusion of BNB in Bhutan’s reserves could drive higher demand for cryptocurrency, as more entities may seek to acquire and hold BNB in anticipation of its growing role in the country’s economic system.
Technical analysis for BNB
BNB has advanced from $543.6 to $794.3 since November 04, 2024, and the current price stands at $697.3. A break above the $750 level would indicate that BNB could probably test the price level at $800. As long the price of BNB is above the line that I marked on the chart below, there is no risk of a bigger sell-off.
Important support & resistance levels for BNB
On this chart (the period from March 2024), I marked important support and resistance levels that can help traders understand where the price could move. BNB has weakened from its recent highs, but if the price advances again above $750, the next target could be an important resistance level at $800. The strong support level is $650, and if the price breaks this level, it would be a “SELL” signal, and we have the open way to $600. If the price drops below $600, which also represents an important support level, the next target could be located around $550.
What speaks for the rise in the BNB price
General market sentiment is an important factor that influences BNB’s price but positive news, partnerships, and developments related to Binance and BNB can attract investors and traders, pushing the price up. Analysts and traders often closely watch the activity of crypto whales because the behavior of crypto whales can influence market sentiment and an increase in the number of big transactions for BNB is something that could drive the price higher. When a whale makes a substantial buy, it can be seen as a bullish sign, potentially attracting more buyers.
What indicates a downfall for BNB
A shift in market sentiment towards pessimism, influenced by macroeconomic factors, geopolitical events, or negative news about BNB or the broader cryptocurrency market, can lead to a price decline. BNB is unpredictable and a highly risky investment, and because of this, investors should continue to be very cautious in the case of this cryptocurrency. Therefore, investing in cryptocurrencies should be approached with careful consideration. Conducting thorough research and assessing one’s risk tolerance are essential steps before making any investments in this space.
What do analysts and experts say?
BNB is currently trading near the $700 level, placing it approximately 13% below its all-time high (ATH). This position indicates that the cryptocurrency has experienced a notable retracement from its peak, yet it remains in a strong position compared to its past performance.
The 13% distance from its ATH suggests that BNB is still in a relatively healthy range, especially considering the volatility that often accompanies cryptocurrency markets. The positive news is that Gelephu Mindfulness City, Bhutan’s Special Administration Region, announced last week plans to adopt digital assets, including Bitcoin, Ether, and BNB, as part of its strategic reserves. If BNB becomes part of Bhutan’s strategic reserves, it would mark a significant step toward mainstream adoption of the cryptocurrency, potentially boosting investor confidence in its long-term value. Crypto analysts have outlined two potential scenarios for BNB in the coming weeks.
They noted that if the price stabilizes above $700, the positive trend could continue, potentially driving further gains. However, they also cautioned that a drop below the $650 support level could trigger additional declines, with some analysts predicting BNB could dip below $600 if that support is breached.
Disclaimer: Crypto is extremely volatile and not suitable for everyone to invest in. Never speculate with money that you cannot afford to lose. The information on this site is presented for educational purposes only and should not be construed as investment or financial advice.